BPO Race Heats Up

The competitiveness of the BPO market is expected to increase amidst the global economic slowdown, as per published reports. Firms are already looking for ways to consolidate and some giants are planning for mergers. Analysts are predicting an increase in the process of mergers and acquisitions in the BPO industry.

Another term doing the rounds in this industry is “Globalization”. Talks about India losing its edge in the world market to China are gaining some momentum. But even Indian firms are not sitting back. They are investing heavily in Chinese and Japanese markets to gain a foothold. The debates about the competency of the Indian and Chinese BPO firms are heating up as there is wide-spread speculation about China outrunning India by 2012. The future holds the key for many Indian firms as they prepare for battle. Nevertheless, it is imperative that globalization has awakened many nations to the prospect of outsourcing boom.