Landing Pages for Greater Lead Generation

Landing pages serve greater purposes for lead generation. That is the new Web 2.0 trend that call center units are looking at with considerable interest. BPO units have always looked up to telesales outsourcing calls to get leads. That remains intact because that is still paying rich dividends for the call centre firm. But with increased demands for web leads, they are also trying out website marketing and optimization.

In the course of their research, call centre managers have decided to work more with landing pages for the websites of their client. Landing pages have certain advantages over a website which they want to turn to their advantage.

A landing page works great for lead generation because traffic is directed straight to the offers and prices of products/services that the clients have. This prevents traffic from getting lost in transit. Call center firms realize that web users are an impatient lot. They would be more interested in getting straight to the point rather than surf around for stuff that they feel they don’t need to know.

BPO managers are being careful about the landing. Help desk solutions designers are asked not to ask for too much information on the landing page. The idea is to move in for lead generation without spending much of time in gathering information. Experts feel that any added information, other than the basic contact details for the telemarketing team, is superfluous on a landing page.