Lead Generation Through Clicks

B2B marketing firms are looking at web 2.0 ways of doing their lead generation. The B2B lead generation scene used to be much dependent on methods similar to telemarketing. The outbound call center agents would get in touch with the business heads of organizations and try to sell them business services. The shift has come in the medium of communication.

Business head do not encourage telecommunication anymore. They just don’t have the time to conduct business offline. Moreover, for any call center that is offering online business services, it comes across poorly when the methods of the BPO unit are anything but web 2.0! It’s like a paradox.

B2B lead generation is now conducted through emails. The call center sends emails to those enlisted on their database. The email contains hyperlinks that are tracked. The clicks made on the email are registered with the BPO unit. These clicks are the first steps toward lead generation.

The clicks lead the receiver of the email to a business page or maybe even a landing page. The number of clicks per email can be calculated to find out how effective the business lead generation is going along. Telemarketing leads are then followed up by the outbound call center agents over the phone or through personalized emails.