Telemarketing Woes Increase to 200m

The Federal Trade Commission has announced that the number of citizens signing up for the national Do Not Call (DNC) list has touched 200m. That mean, the telemarketing teams cannot call 200m consumers without violating the telecommunication law. This is a big blow for the call center industry. When the DNC list was being talked about being put into use in 2002, the telemarketing services were threatened.

However, that did not prevent the call centers from violating the DNC list at will, setting themselves up for fines and penalties. Nothing prevented the outbound call center agents from calling up the numbers listed on the DNC! Officially speaking, call centers are not supposed to call up the citizens on this list.

The 200m numbers being out of the telemarketing circuit, the call center managers have to think of something new and different. Lead generation has to take a new turn and the outbound call center agents have to be conservative in their approach. There are some who do not support the DNC list on the ground that telemarketing services add to the revenue of the country and such measures only harm the earning potential of the country.

However, on closer inspection you would find that protecting the privacy of the citizens is also the duty of the government. To prevent misuse of call centers, a DNC list is necessary. Surely there are other ways of conducting sales lead generation that cutting rudely into someone’s routine of work and family.