Mobile applications development is not an option for most call centers. To build up a mobile app for a simple phone needs superior technology. For high-end phones like Smartphone and Android phones, the stakes get higher. BPO companies often shy away from investing that much into mobile advertisement and apps. The reason is very simple. These phones are used by top notch business executives and affluent income groups only. Lead generation campaigns don’t often include them in their target demographics. That is why the amount of money that they put in is not really justified at the end of the day.
However, the bigger BPO companies are using mobile apps for lead generation. Consumers like it when they are contacted in newer, unique ways. When the call center walks the straight path and go for telemarketing calls to get more customers in the kitty, consumers tend to be repelled. They don’t want to budge to the traditional ways of telemarketing services. The same customers would feel drawn to a brand when the call centers tap them through mobile advertisements or apps. To find out what mode of sales lead generation would be suitable for a campaign, the telemarketers have to study the market trends and make investments accordingly.
0 comments:
Post a Comment