Direct Marketing for Lead Generation

Lead generation is one call center area that always finds different ways of expressing itself. There are so many different ways in which you can do sales lead generation. And the vast number of these efforts is not dependent on telemarketing calls. Call centers these days are not able to make calls as freely as they used to. Direct marketing is one method where the expenses in the books of the client are a wee bit more. However, the results for direct marketing can bring in immediate results for the BPO. Direct marketing is the process of using radio and TV to generate leads. Advertisements are placed in these mass media vehicles so that the consumers can hear/see and react to them instantly. They may either be asked to call a number for details or check out a website.

The duty of the call center unit begins then. The number that is injected in the ad copy will definitely generate many calls for the inbound call center team. The BPO unit has to tackle these calls for lead generation. The challenge for the answering service team is the high volume of traffic that comes in. Callers are instantaneous in their reaction to an advertisement. As a result of this, they want to speak to a brand representative at the earliest. If the phone answering team is not alert enough, they may lose some opportunities to generate leads.