Latin America Beckons BPO

Latin America as a call center destination is in the spotlight now. Many top notch BPO firms from countries like USA and UK are now looking for destinations in Latin America to house their call centers. The advantages of being in this region are plenty, not to mention the big one of being the first movers. The region has promising prospects in terms of infrastructure, manpower and availability of space to set up BPO hubs. The biggest draw seems to be the fact that people in these regions are more in tune with the lifestyle of the consumers living in USA and UK and generally over Europe. This makes them better suited for telemarketing services as opposed to what people thought initially.

Telemarketing, like any other form of marketing, requires some sort of understanding about the customer and his/her needs. When the call center agents have an understanding of the lifestyle led by the consumers, they can present their case in a better way. It also helps the outbound call center agents to recognize the dormant requirements in the consumers and make sales pitches accordingly. In a way, it makes the job easier for the call centers that take up the task of doing their BPO work from Latin America. As the industry of BPO service grows in these parts, the bigger players of the sector would definitely show an interest. But as I wrote, the first movers’ advantage would be crucial in the long run.