The telemarketing sector in India is showing the inevitable signs of growth. The top 10 call center companies in the country have grown by 15% in their combined earnings in this fiscal year. The amount of money that they were making in the BPO business touched $6.1 billion. If you consider the rest of the companies in the fray, the growth in the telemarketing services is definitely something of substance. That the BPO service unit in India was growing at this break-neck speed was mentioned in the report published by the International Labor Organization (ILO). However, the ILO also wrote that the answering service industry was growing at a faster rate, almost double, in the Philippines.
The Indian BPO scene has always been the yardstick to measure growth in the call center industry. If the Indian telemarketing scene has a good percentage of growth, it’s no wonder that the telemarketing services sector as a whole looks promising. The inverse is true as well. With continued threats that rock the call centers in India, leading them to keep contingency plans always at hand, the growth of 15% is nothing short of phenomenal. Other reports have already proved that the Indian business process outsourcing industry is already larger than the IT sector.
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