BPO experts predict exciting times for the industry in the recent future. Much of the euphoria is based on the hope that the use of all the call center services will be the pivot for the growth. In the previous times, it was just the voice calls that were being used for telemarketing and lead generation. Nowadays, business firms are using other non-voice methods as well. Help desk services and web marketing services are coming up thick and fast in the BPO service segment. This has prompted much of the growth in the earnings of the call centers. And it is on this growth prospect that the experts are hopeful of a considerable growth percentage in the years leading up to 2014.
The call center industry is bolstered by the emergence of BPO service in the form of better lead generation methods. Up selling and cross selling is being redefined to make way for better telemarketing growths for the clients. If the clients are happy with the call center services that they are receiving, there will be more lucrative projects for the call centers. The experts predict that there will be a 31.1% growth in the business process outsourcing revenue and the mark will touch $1.6 billion by the year 2014. With the economy slowly emerging from the throes of the recession, the growth will definitely be something that the industry can look forward to.
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