Lead Generation through SEO and Social Media

The process of lead generation through online methods can be sharply divided into two prongs: search engine optimization and social media marketing. Call center units are trying to make the client’s websites more visible to the consumers online. Similarly they are trying to promote the client’s business through social media networking. BPO managers have divided the two on the basis of the function that they serve. SEO is more about sales lead generation through tangible methods that yield hard results. You get a list of generated leads and also have an idea of how much you have sold. SEO is also backed up by the telemarketing team. Consumers prefer calling the inbound call center desk for more information and clarifications.

Social media marketing, on the other hand, is for branding and PR. The BPO firms need to understand that you cannot have much of lead generation here in the conventional sense. Social media interactions by the call center agents change the perceptions that people have about the client’s brand or company. They will feel privileged to have a direct contact with the brand that they buy products from. This helps the call centers retain customers. In this age of competition, customers can be tempted to leave the client’s fold and move over to a rival. The social media interactions and other activities, including personal interactions, stop this erosion of the customer base.