The surveys conducted on the growth of the telemarketing unit have indicated signs of a slack after a sharp spike in the first quarter of 2010. The total worth of the BPO market fell from being $2.8 billion in March to only $1.5 billion in June. The reason why there is a decline is that the number of call center deals sealed in the March quarter was higher than in the next one. The value of the deals clinched in the June quarter was less because the business firms depended more on offshore outsourcing to destinations like Africa and Latin America where the call center services do not cost as much. The end of the recession immediately prompted the companies to offshore their telemarketing services of these destinations.
A clearer picture about the telemarketing industry will emerge in the present quarter. Will this quarter stabilize the call center growth and take it forward? Or will it signal the start of a dip in call center services? The answers can be available only when the quarter comes to a close. The insiders of the industry feel that the graph will shoot up because of increased expansions of call centers and telemarketing services. The industry is also looking forward to some deals being inked after the lackluster period between March and June. India continues to be at the forefront of this change, with a market share of 60-65%.
A clearer picture about the telemarketing industry will emerge in the present quarter. Will this quarter stabilize the call center growth and take it forward? Or will it signal the start of a dip in call center services? The answers can be available only when the quarter comes to a close. The insiders of the industry feel that the graph will shoot up because of increased expansions of call centers and telemarketing services. The industry is also looking forward to some deals being inked after the lackluster period between March and June. India continues to be at the forefront of this change, with a market share of 60-65%.
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