The BPO circuit is now flush with competition. The recession has proved the stability of the business process outsourcing sector like never before. While numerous firms and industries got hit badly enough not to recover till date, the call center sector has progressed with bold strides. Now the Indian telemarketing sector is being challenged by their neighbor Sri Lanka. The emerald country is known to have the same type of resources that has made India the superpower in the telemarketing services industry. Sri Lanka has an integrated amount of English-speaking people who can be successfully inducted in the call centers. As any investor would tell you, the ease with which you get manpower is primary to the cost-effective utilization of an industry.
Other than the manpower, Sri Lanka provides call center investors with the right infrastructure and telecommunication set-up for an industry of this stature. The BPO sector is something that the government of Sri Lanka is serious about. They want the telemarketing industry to grow because they want to earn those foreign currencies, along with providing the employment to the educated youth of the country. They realize that their main competition in the business process outsourcing sector is with India. They also know that they started late and have a lot of ground to cover. With the right direction and the big projects, they will be right up there soon!
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