A pet peeve at the answering service desk is finding the number busy. It happens so often that you feel scared of calling the phone answering desk unless there’s a dire emergency! That’s not a healthy sign for a brand that wants to be popular with the customers. Having a functional and efficient inbound call center team is important for brand value. Customers thrive on brand value and that comes chiefly from customer service and customer care. If you are taking good care of your customers even after you have made the sale, you are earning some brownie points for yourself and your brand.
We have all experienced the frustration of finding the customer care number to be busy. Repeated calls to the number fail to elicit a different response. That’s where BPO firms need to work. They have to use specialized tools and probably interactive voice response system (IVRS) to tackle the clutter at the inbound call center. The right kind of technological investment, like depending on web enable call center services can solve a lot of your worries. You can route the traffic of customers to a website. This will take the pressure off telemarketing agents and yet bring you leads. Online lead generation will also ensure that the customers contact you through emails and queries addressed through the website. They will seldom call and you will have your phone lines free.
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