Call Center Lesson: What Customers Think

To find out how you can improve your call center services, you have to find out what the customers think of you. They are best judge of your customer service. BPO agents can find out about the work that they are doing and the impact that they have by tapping the customers who talk to them. Ask them about the experience of talking at your inbound call center desk. Find out what they think of your answering service. While some may be prejudiced or just cynical by nature, the majority of them will be willing to offer you an impartial view of things. You can use the feedback to rethink your strategy and include the suggestions that you receive from your customers.


It’s not just about call center services that you can find out from your customers. You can boost your telemarketing efforts by finding out about the customer’s buying patterns. It could be that with the feedback that you receive from the customers, you can actually position your products better than you are doing at present. Customers’ feedback can be beneficial for your clients as well. They can learn how they can improve their products to cater to a larger market. It may be that just by dipping the price a little they can achieve a bigger profit. Market surveys on customer feedback can be crucial for all concerned with telemarketing services.