Social Media for Quality Lead Generation

Lead generation on social media networks can be done in a number of ways. The technique that call center units are using these days is one of monitoring. The BPO agents monitor the conversations on the social media platforms and trail the discussions in their domain of interest. When they find a conversation steering towards a possibility of a sale, they quickly step in and seal the deal. Consumers often share their worries with their friends and followers on the social networks. If the sales lead generation teams can keep a track of the discussions on the community walls and forums that pertain to their field of interest, they can provide the distressed consumer with the right support.

Such initiatives also make the others on the social networks aware of the excellent customer care service of your client. BPO agents can also keep a track on the conversations that deal with their rivals. Often you will find consumers venting their anger against brands. If that happens to be your rival brand, your call center agents can step in as goodwill ambassadors and win over the disgruntled customer on your side. Because they will be pretty sore with the services of your rival, your call center services need to fill in the void and before long, you may find the customer belonging to your database! Such procedures are common on Twitter these days.