Lead Generation Media Choices

Gone are the days when you depended on the telephones for lead generation. These days you have so many media choices to conduct lead generation operations. The biggie is the Internet, of course. Websites and emails have changed the face of sales lead generation. Every B2B project is now conducted over the Internet instead of telemarketing calls. In fact, in some ways or the other, phone calls have side-stepped to allow these new methods of call center services to zoom into focus. Clients are approaching BPO firms to give them something better than just phone calls for generating leads. They demand the use of other media because competition and consumers demand so.

Other than the Internet, lead generation through mobile phones is another up and coming medium. The advantages of this medium are of great significance to call center units. And the BPO units have embraced this form of telemarketing in a big way. The use of SMS for sales lead generation has caught on like wildfire. Call center services are blasting text messages on cell phones to sell and promote their products/services. Their aim is simple. They want to get their message read by the consumers who do not want calls from the outbound call center desk. Since texts on cell phones have a considerably higher rate of being read than emails, BPO service units have picked this trend rather fast.