Cold Calling for Lead Generation

Cold calling is the traditional way of conducting lead generation. However, with the times, the other alternative methods, like online sales lead generation and direct market methods like radio and TV ads have come up strongly. This has prompted many of the experts at call centers to feel that they do not need the cold calling process in an active way. Such ideas can only be considered erroneous. Telemarketing calls continue to be an effective way of handling customers and projecting sales. If you get down to the numbers and the data on your hand, you will find out that telemarketing services through phone calls got more customers on board than any other method that you have tried out.

What makes cold calling such an effective lead generation process? It’s the reach of the telecom medium. Customers are more receptive and proactive when they are answering phone calls from call center agents. They are more willing to make an action when they provide a verbal commitment. They may look for their requirements online, but when it comes to purchasing, they want to speak to a live telemarketing agent. That’s where the gap exists between the online and offline sales lead generation methods. In a way, phone calls also allow the customers to be dealt with in a way that depends on their reactions and responses. That is just not possible online.