Saturday, November 14, 2009

Lessons From Poor Customer Services



Customer service is an integral part of purchasing and user experience. It is basically an interaction with customer through which his queries are solved. A good customer service is the part of successful business. Due to this many business work hard to have a good communication with their customers. Today technology has changed the equation of good customer service. Making the right channels to use customer service requires an understanding of tasks and optimizing the use of different channels.
Despite the use of new technologies in BPO such as automated phone systems and live chat, poor customer services is the primary reason why consumers switch service providers. According to survey more than 49 percent of the 2000 consumers in US and UK said that poor customer service led them to change their service providers. Poor customer services will not only bring down sales but can also defame the name of the company. It will be difficult to retain the existing customers and even more difficult to acquire the new ones.

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