Tuesday, August 10, 2010

Answering Service Challenged by Help Desk!


The answering service of call center units has an unlikely adversary in its own backyard! Yes, help desk services has thrown its hat into the ring and is gearing up for a tough challenge to beat phone answering service as the main revenue earner for the BPO unit. That’s the trend that is coming to light in the recent past. The trend is stronger for the rural BPO services where the local agents are not conversant with the English language and therefore unsuitable for the inbound call center work. However, they are more than making up for it through their help desk work. Help desk work comprises of call center services like billing and product information and web marketing services.

At a skeletal level, the non-voice part of the call center is coming up strongly to make their presence felt. Even for something like lead generation, BPO agents are not relying on voice calls anymore. They are making better use of emails and websites to drive up the sales lead generation efforts. The aim is to ensure that the BPO service puts forward a multi-prong attack to get what they want: consumers or users or subscribers. Answering service stands threatened as the primary revenue earner for the call centers. Though help desk services still have a long way to go, the start has already been made.

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