Friday, August 20, 2010

New York Updates Telemarketing Law

The Government of New York is updating its telemarketing laws. According to the new update, automated lead generation calls will be treated as violations of the law, if they happen to be made at numbers registered with the Do Not Call list. The call center units, who make robotic calls in place of outbound call center agents making voice calls, have been warned against carrying out such practices. The BPO agents cannot leave voice mails on these registered numbers as well. The time specifications for sales lead generation calls have been fixed. Call center agents cannot call a person before 8am and after 9pm. This was something that the citizens really wanted because you had calls coming in late at night or early morning. That was clearly frustrating.

Telemarketing LawNow things are going to get tough for the domestic call centers in New York as well. Just when the telemarketing sector in the country is looking up, the telecommunication authorities have come down heavily with their restrictions. This will be a body blow to the BPO industry. But all is not lost. The outbound call center agents can find out new ways to go around this problem and carry on with their telemarketing services. When it’s the question of finding out a solution to the problems that they are facing, BPO service agents have proved time and again that they are experts. The restrictions on voice calls and telephone numbers will see a rise in online lead generation.

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