The Government of New York is updating its telemarketing laws. According to the new update, automated lead generation calls will be treated as violations of the law, if they happen to be made at numbers registered with the Do Not Call list. The call center units, who make robotic calls in place of outbound call center agents making voice calls, have been warned against carrying out such practices. The BPO agents cannot leave voice mails on these registered numbers as well. The time specifications for sales lead generation calls have been fixed. Call center agents cannot call a person before 8am and after 9pm. This was something that the citizens really wanted because you had calls coming in late at night or early morning. That was clearly frustrating.

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