It’s time now for the BPO units to control the amount of bulk messages that they send out to prospective and existing customers. The Federal Trade Commission (FTC) has decided to cut short the honeymoon period of telemarketing firms that went on the rampage with text messages. The telemarketing services units were being severely fined for their continued insistence on calling customers who are registered with the national Do Not Call (DNC) list. Ignoring the DNC was no more possible and their lead generation calls would only attract heavy weather. SMS was the way out and the sales lead generation agents used the medium to full potential.
Blasting mass SMS is better than emails. Tapping cell phones for telemarketing was always essential to get in touch with the prospective customers. The advantage that these telemarketing services campaigns have over the email marketing procedure is that users cannot delete the texts without reading it. So with some careful composition of the text that will be sent out, the call centers can touch base and make an impact. If the users are interested in what they have to sell, they will surely respond. The lead generation in this regard is more effective. But the FTC has banned the use of texts to registered numbers as well!
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