Lead generation experts across the world are trying to figure out ways in which they can generate more leads. Some are of the opinion that they can translate the growing dependence of customers on online methods into sales lead generation through search engine optimization (SEO). In fact, SEO ranks first among the online methods that are used for generating leads. SEO is closely followed by the email marketing process. Emails are used more regularly and effectively for B2B projects. Business heads and entrepreneurs don’t like to talk business through telemarketing calls. They prefer to receive emails outlining the services and offers. They base their decision on these emails.
The pay per click (PPC) method comes third mainly because of the revenue that it earns for the client websites. Advertisements through Google and other internet companies are popular means of making money by selling the website, in addition to the products/services. Social media marketing ranks fourth. If you go by the hype, you will be expecting this form of online marketing to rank higher up the pecking order. However, the discomfort that call centers face when conducting social media is a primary reason why this form has not been able to make itself very popular. The other methods, like posting marketing literature and link exchange come in lower down.
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