Watch the Time, Telemarketing Agents!

The time of the telemarketing call has a lot to do with its success ratio. This is even truer for B2B lead generation calls. You cannot expect your agents to hit the bull’s eye if you call a business head first thing in the morning when he is just in his office. Important business executives will never entertain calls from a BPO when they have plenty of other work waiting them to start off. It’s difficult to have them on the line, and even when you do, they are more likely to hear you out and disconnect. Then forget all about it in the course of their daily schedule. To increase your chances of making every call count, you have to keep an eye on the clock.

Time zones are a problem for call centers working out of offshore destinations. Such set-ups need to be extra vigilant to check what the time is on the watch of the customer that they are calling. Schedule business telemarketing calls to the latter half of the day. Allow the business heads to settle down and get their routine sorted out. Then you have better chances of making an impact. The same goes for any emails and business correspondence that you want to mail across. Keep them for the time of the day when your contact will have the leisure to read what you have written. Unless it’s a follow-up email that your contact asked for, keep them for the afternoons.