Monday, July 5, 2010

Saturated BPO Destinations Gets Thumbs Down

BPOThe saturated BPO markets of India and Singapore received a thumbs-down from new investors. The call center hubs we know for bagging international projects seem to get the bypass when there are new entrepreneurs on the hire. The new start-up business firms who are looking for phone answering service units are not venturing into territories already filled with call centre hubs. Stiff competition is a major reason for this shift in focus.

Start-ups have very little money to begin with. They need to kick-start their business venture before they hope to make some money. If they try to hire the best answering service teams in the saturated markets, it will cost them an arm and a leg.

That is not the case with the fresh horizons in the BPO sector. Countries like Sri Lanka and Indonesia are doing what the start-ups needed. They are offering answering service at throw-away price tags. Their aim is to capture market share and get business projects. These call center units know they have started out late and have their task cut out because of the big boys of the business outsourcing world.

Tactical planning have also made these call centre units realize that they have a better chance of making an impression in help desk solutions, along with telemarketing. More value for less is the mantra that they are sticking to.

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