Thursday, July 1, 2010

BPO Inroads Continue in African Lands

The drive for BPO companies to spread out their network is working well. The latest company to join the fray is Satyam Computer Services Ltd. The call center firm will tie up with Direct Channel Holdings Ltd. The aim of this partnership is to offer call center services to the continent of Africa.

The business processing wing of the company, called Mahindra Satyam BPO, is going to offer several back office solutions to the business firms in Africa as well. It won’t be just telemarketing services that will be on offer. The clients of the company in Africa will surely receive a boost in terms of answering service support as well, with many of their clients and customers based in Africa.


This is just another instance of a BPO company breaking out of a set channel. That has been the trend as of late. Several call center services are now moving out of their domestic shell to make a mark for them on the global platform. Africa is a preferred destination because there are ample scopes for establishment and growth.

The price of setting up a call center firm and running it isn’t that high as compared to the other countries. Yet, you can get manpower to feel your business outsourcing business. It’s now a matter of speculation to check how many answering service units will be set up there because getting voice-call agents can be tougher than many of these companies think.

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